At Asteria, I co-founded and led product design for 8 years — transforming complex financial tools into intuitive digital products for SMEs, reaching over 400,000 users through partnerships with Swedbank and PayEx.
Client
Swedbank, PayEx, SMEs
Duration
8 years (2017-2025)
Team
Co-founder team + partners
Role
Co-Founder & Lead Product Designer
Spent extensive time understanding the daily reality of small business owners. Many were managing cash flow through spreadsheets or not at all. Banks had the data but no good way to surface it meaningfully. This insight drove the entire product direction.
Designed modular systems that could be embedded directly into Swedbank's online banking environment. Created intuitive visualizations that turned raw transaction data into actionable cash flow insights — accessible to non-financial users. The white-label approach allowed expansion beyond a single bank.
Built and maintained design systems over 8 years of product evolution. The modular approach allowed the product to adapt to different banking partners while maintaining consistency. Over 400,000 users through Swedbank's SME clientele alone.
I've had the pleasure of working with Daniel for over 5 years. Daniel is a great resource and it has been a joy to see how Daniel has developed during our time working together. I highly recommend hiring Daniel.
Anders Nordkvist
CEO at Asteria AB
Next Project
Spotify - Data Saver Feature