Teamed up with Producks and Folkets Stockholm to redesign Åbro Bryggeri's online presence — creating a website that felt as welcoming and characterful as Sweden's beloved independent brewery.
Client
Åbro Bryggeri
Duration
2014
Team
Producks + Folkets Stockholm
Role
UX/UI Designer & Frontend Developer
Åbro had a rich brand story and a loyal following, but their website didn't do them justice. It was hard to navigate, visually dated, and didn't reflect the warmth and personality of the brand. They needed a digital home that felt right — and a CMS that the Åbro team could actually use.
Designed and developed a new website that put Åbro's story and products front and center. Spent time getting to know the Åbro team and their fans before a single pixel was placed. Built a custom, user-friendly CMS backend that gave the Åbro team full control over content — no developer required.
Launched in early 2015. The new site brought Åbro's story and product range to life in a way the old one never could. The custom CMS gave the team genuine independence. A proud outcome for a classic Swedish brand.
Before designing anything, we spent time with the Åbro team — understanding their history, what made their brewery special, and what their customers loved about them. Great brand websites start with genuine understanding, not templates. That time invested showed in the final product.
Designed a site that prioritized warmth, character, and ease of navigation — putting products and brand story front and center. Built a custom CMS backend that gave the Åbro team full editorial control, without needing a developer for every update. Accessibility and future growth were baked into the build from the start.
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