Co-founded Steem within Navii design agency — a Web2Print SaaS platform that let Swedish organizations order and personalize branded marketing materials online. Nominated Sweden's best Web2Print tool at the 2011 Graphic Awards.
Client
Navii / Centerpartiet + Swedish organizations
Duration
2011–2012
Team
Navii internal startup team
Role
Co-founder & Lead Designer
Swedish organizations had no good way to let local branches order personalized marketing materials at scale. Existing systems were too rigid and required print industry expertise.
Traveled across Sweden to demo and test the platform live with real customers. Built an online storefront for end users plus a backend admin system for organizations to manage templates and brand governance.
Quickly adopted by key organizations including Centerpartiet. Nominated as Sweden's best Web2Print tool at the Graphic Awards, November 2011. Proved that better UX could outcompete established print industry players.
Next Project
Vromm - Driving Instruction App