Backbase – Digital Banking Platform
At Backbase, I designed UI/UX solutions for a leading digital banking platform serving major global banks — including ABN Amro, UniCredit, UOB Singapore, and Standard Chartered — across 5 years in Amsterdam.
Client
ABN Amro, UniCredit, UOB Singapore, Standard Chartered
Duration
2012–2017 (5 years)
Team
Backbase product team
Role
Lead Designer
Banking at Scale
Global banks needed digital banking solutions fast — responsive, on-brand, and consistent across web and mobile. Design turnaround times were often measured in days, not weeks. The platform had to serve radically different clients with radically different needs.
Themeable Platform Design
Developed a themeable Launchpad platform that allowed bank partners to customize interfaces with their branding while building on a shared, tested component foundation. Designed admin panel and CMS improvements for operational control.
Client Delivery & Travel
Traveled internationally to present proof-of-concept demos to bank stakeholders including ABN Amro, UniCredit, UOB Singapore, and Standard Chartered. The platform went on to serve billions of banking users worldwide.
Daniel is a very talented designer we have hired for Backbase. He delivers top quality work while being efficient. Daniel is a multi talent who's also a great guy and fun to work with.
Wouter Koeleman
Sr Manager Talent Acquisition, Backbase
Launchpad Platform
The themeable Launchpad allowed bank partners to customize interfaces with their branding while building on a shared component foundation. This dramatically reduced implementation time while maintaining UX consistency across every deployment.
Backbase Launchpad — themeable banking platform
Billions
Banking Users Worldwide
4+
Major Bank Clients
3
Continents
Next Project
Åbro Bryggeri – Website Redesign