Designed the UX and UI for mrUsta's mobile app — a Dubai-based service marketplace connecting residents with trusted local professionals, from plumbers to car mechanics.
Client
mrUsta (Dubai)
Duration
2015
Team
mrUsta product team
Role
UX/UI Designer
mrUsta had a working website but needed to transition to a native app experience that felt fast, trustworthy, and easy to use. Users needed to find the right professional quickly, book with confidence, and feel the brand's personality throughout the experience.
Designed a mobile-first app experience built around simplicity and trust signals. Mapped the full user journey from service discovery through booking and confirmation. Worked closely with the mrUsta team to ensure the app matched their refreshed brand direction and felt native to Dubai's multicultural, fast-moving user base.
Delivered a complete, developer-ready design set for the mrUsta app — covering all core flows from onboarding through booking. The designs gave the development team a clear, well-specified foundation to build from.
Dubai's service market is unique — a highly diverse user base, high expectations for speed and reliability, and a competitive landscape of informal service providers and established platforms. Understanding these dynamics was essential to designing something that felt local and trustworthy, not generic.
Focused on three core flows: service discovery (what do you need?), provider selection (who can you trust?), and booking confirmation (when and how?). Each flow was designed to minimize steps while maximizing confidence. Clear service categories, provider ratings, and transparent pricing were central to the UX.
Delivered a complete, annotated design set ready for development — covering all screen states, edge cases, and component specifications. The mrUsta team had everything they needed to build the app without further design support, which was the brief from the start.
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